International Trade Shows: Getting Elite Status From Your Promo Supplier

It all starts with your VP of Marketing asking, “Do you have a valid passport?” After you say yes, she replies, “Great, we need you to cover our upcoming company tradeshow in Hamburg!” After you return to your cube and confirm with Google that it is in fact, Hamburg, Germany, you think to yourself, “But I don’t speak German!” This school of hard knocks is the foray into the international event space for many event and marketing specialists. Here are the top tips I’ve gleaned from helping my customers with their promo items for events in 7 countries and 2 continents.

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