Does Your Trade Show Booth Scream “Stay Away”?

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According to an IBIS World published report in February of this year, the trade show and conference planning industry in 2017 will reach $14.8 billion in annual revenues. It is really hard to wrap my brain around a number that large, but the fact of the matter is, whether you are responsible for planning and attending 1 trade show

or 50 shows, your investment in this critical marketing activity needs to be nurtured. Does your booth say “Come On In” or “Stay Away”?

 

Here are some quick tips on keeping the “We Are Open for Business” sign on your trade show booth space:

 

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